TILT Holdings Inc. TLLTF INCLINEannounced the Massachusetts launch of Highsmana cannabis-focused lifestyle brand founded by a former NFL running back, Ricky Williams. Highsman is available to patients and adult consumers through the TILT subsidiary, Commonwealth Alternative Care Inc.‘s (“CAC”), in Brockton, Cambridge and Taunton, as well as at partner wholesale dispensaries in Massachusetts.
Ricky Williams will join the CEO of TILT Gary Santo at the CAC Cambridge Dedication Ceremony (1385 Cambridge Street) on September 16, 2022, beginning at 9:00 a.m. EST, followed by a meet and greet inside the dispensary until 10:30 a.m. EST.
Highsman enters Massachusetts with his Game time series, featuring a new-to-market flower that Williams personally selected in conjunction with the management of TILT’s cultivation team. The series includes:
Pregame, a collection of energizing Sativas.
Half-time, a collection of balanced and restorative hybrids.
Postgame, a collection of restful, recovery-oriented Indicas.
The curated flower selection includes eight new varieties chosen to reflect and align with the spirit of the Highsman brand and the vision of Williams.
“I wanted to address two things when I launched Highsman: breaking the stigma of cannabis and improving access for those who benefit from its use,” Williams said. “By launching with TILT, I’ve been able to stay focused on my mission while creating strains never before seen on the market. I couldn’t have done this without TILT and the cultivation team, who share our passion for the industry cannabis.
Santo said: “Highsman, like sport, is a unifier that brings people together. This spirit of cooperation was evident as the teams worked through the strain selection process and throughout the product development lifecycle leading up to launch. I’m excited to bring to my home country a product that can reach athletes and enthusiasts of all kinds, not to mention the industry as a whole. »
CEO of Highsman Eric Hammond, said, “We are thrilled to bring Highsman to Massachusetts, the first state in our East Coast expansion, in time for this year’s football season. Our partnership with TILT allows us to run today in Massachusetts, and we will follow in the coming weeks with the launch of Highsman in Pennsylvania. Highsman is committed to continuing to deliver superior products and experiences in all markets as we expand our national footprint.
Massachusetts patients and consumers can find Highsman products in-store at CAC stores or available online for pickup or delivery on the CAC website. Highsman products are also offered throughout the Commonwealth through the TILT wholesale channel.
Photo: Benzinga; Sources: Courtesy of Kindel Media via Pexels and Marcio Jose Bastos Silva via Shutterstock
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